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ParkerWhite Brand InteractiveSan Diego Food Bank
Rebranding and establishing online presence.
The Situation
The Jacobs & Cushman San Diego Food Bank (SDFB) was due for a website redesign to not only be mobile friendly, but also include easier to find food locations to provide those in need with the help they needed.
SDFB also wanted to completely revamp their image to accurately communicate a revitalized new organization and corporate vision. They wanted to elevate their reputation and image within the community.
What we did:
- Brand Identity
- Creative Collateral Systems
- Website Design
The Re-Brand
The brand was built around the concept of people coming together to help those in need. The new look reflects today’s true face of hunger and is more approachable.
Branded Campaign
The strategy was to make SDFB relatable and spread awareness that they serve people on all sides of the socio-economic scale, even people in the upper to middle classes.
The campaign resonated with people on a deeper level and helped the SDFB become well embraced within the community, driving their ultimate goal – to increase donations and help more people.
Responsive Website Redesign
After many years of remaining a desktop only site, SDFB looked to ParkerWhite to redesign with the mobile donor in mind, and build flexibility into a modern, mobile friendly design.
The Results
Prior to working with ParkerWhite, the SDFB fed an average of 200,000 people a month. After the rebrand, the food bank was feeding 350,000 people a month. The rebrand also helped the SDFB increase the amount of food donated yearly by over 11 million pounds.
Related Works
From strategy to execution.
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