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ParkerWhite Brand InteractiveInTouch Health
Repositioning a robot company.
The Situation
ParkerWhite worked with InTouch Health to reposition the company from a robot manufacturer to a Telehealth platform provider. The company had built a robust cloud-based platform so its robots could connect into health systems to provide give physicians the ability to diagnose and interact with patients in remote settings via the robot interface. InTouch Health was sitting on this incredible technology that was a true gold mine to be able to provide virtual care, anywhere. We were able to create a strong value proposition to convince the c-suite to shift its focus from selling robots, to selling a telehealth platform.
What we did:
- Brand Strategy
- Brand Messaging
- Brand Identity
- Creative Collateral Systems
- Customer Success Stories
- Website Design
Brand Strategy and Logo Identity
The new brand identity system allowed for a fresh and exciting launch to rally the entire organization around the new direction.
Website Redesign
We worked with InTouch health to provide the right mix of educational content while driving prospects to sign up for an interactive demonstration of its robust platform.
Sales Support Tools
The marketing toolkit provided sales reps with a compelling sales presentation deck, brochure, white papers, and user testimonials videos.
The Results
The company today is one of the top telehealth platform providers and was just recently purchased by industry competitor Teledoc in January of 2020 for $600M.
Related Works
From strategy to execution.
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