Insights:

The use of social media as a marketing platform is evolving at a feverish pace, yet many companies continue to manage social media as a separate initiative, rather than as an integral part of their core marketing strategies.

Last May, Instagram took away Like count in Canada and then expanded to several more countries including Japan, Brazil, India, and Australia as part of a global test.

One of the biggest challenges of using social media for business is that each site is constantly changing.