Insights:

To understand which approach works best, we must first ask the question: What is a direct to consumer marketing campaign?

Too much jargon is a problem across all specialties in healthcare. Yet for many patients and caregivers, online content through a patient website is an important way to learn about health problems, symptoms and treatments.

The Goal of any Direct to Patient Marketing campaign should be geared towards empowering patients to make the best healthcare decisions for their individual needs.